How can I find and share Market Trends in RPR and use them on my .RealEstate website?

Market Trends in RPR give you powerful, hyper-local insights—but the real advantage comes from how you use them. By combining RPR data with your .RealEstate website, you can turn market stats into ongoing, SEO-friendly content that builds trust and attracts new clients.

Find Local Market Trends in Seconds

Getting started is simple:

1. Navigate to Research
2. Select Residential Market Trends
3. Enter a neighborhood, city, county, or ZIP code
4. Click the search icon

You’ll instantly unlock a full view of your market, including:

• New & Active Listings
• Pending & Sold Listings
• Sold Public Records
• Months Supply of Inventory

Each chart includes key metrics like median price, number of properties, and days on market—giving you insights you can use in client conversations and your marketing.

Customize the Data to Match Your Market Story

RPR makes it easy to tailor your data so it resonates with your audience:

• Adjust Property Type to refine your insights
• Apply changes to one chart or all charts
• View definitions, data sources, and update frequency for added credibility
• Collapse charts to focus on the most important trends

This allows you to craft a clear, compelling narrative around your local market.

Turn Market Data Into Shareable Content

To share a chart:

1. Select the chart you want
2. Choose your preferred metric and timeframe
3. Click Share
4. Customize your title and subtitle
5. Select a platform:
   • Facebook
   • X (Twitter)
   • LinkedIn

You can also:

• Download charts as JPG or PNG
• Copy them into Canva or PowerPoint for branded assets
  
  

How to Use Market Trends on Your .RealEstate Website

This is where you truly stand out.

Your .RealEstate website isn’t just a digital business card—it’s a content engine. Here’s how to leverage Market Trends to drive traffic and build authority:

1. Create Monthly Market Update Blog Posts

Turn RPR charts into quick, valuable updates for your audience:

• “Chicago Housing Market Update – March 2026”
• Highlight 2–3 key trends and include visuals

This keeps your site fresh and improves SEO over time.

2. Add a “Market Trends” Page

Create a dedicated page on your site featuring:

• Downloaded RPR charts
• Short explanations of what the data means
• Insights tailored to your local audience

This positions you as the go-to expert in your market.

3. Turn Charts Into Lead-Generating Content

Pair your charts with simple calls-to-action:

• “Want a custom report for your home? Contact me today.”
• “Curious what your home is worth in today’s market?”

You’re not just sharing data—you’re starting conversations.

4. Embed Visuals Into Listing & Neighborhood Pages

Enhance your listings and community pages with:

• Local pricing trends
• Inventory levels
• Days on market

This adds depth to your site and builds buyer confidence.

5. Repurpose Social Content Back to Your Website

When you share Market Trends on social:

• Link back to your .RealEstate website blog or page
• Drive traffic from platforms you don’t own → to a site you do
  
  

Pro Tips to Maximize Your Impact

• Create Content Faster: Use RPR’s Create Script tool to generate blog posts, videos, and social captions
• Upgrade Your Reports: Market Trends are included in Next Gen Reports for polished client presentations
• Stay Consistent: Posting monthly trends on your website builds long-term SEO value and authority
• Go Mobile: Share directly to Instagram using the RPR Mobile App

Why This Matters

Anyone can access data—but not everyone turns it into a strategy.

By consistently publishing Market Trends on your .RealEstate website, you:

• Improve your visibility in search
• Build credibility with buyers and sellers
• Create a steady stream of relevant, local content

That’s how you stand out in a competitive market.

Need Help?

Contact RPR Member Support: 877-977-7576

Additional Resource

For a full visual walkthrough, refer to the original guide:
“Shareable Market Trends” PDF