What happens when hundreds of real estate leaders come together in Chicago? Great conversations, new ideas, and, if you stopped by the .RealEstate booth, plenty of Garrett’s Popcorn.
Earlier this month, .RealEstate had the pleasure of joining Women’s Council of REALTORS® at Network 360 in Chicago.
As an annual Strategic Partner of Women’s Council of REALTORS®, we’re proud to support an organization dedicated to developing strong leaders in real estate. Network 360 gave us the opportunity to meet many of those leaders in person and talk about something that has become increasingly important to building a successful real estate business:
Your digital location. You’ve heard it your entire career: location, location, location. Today, that applies to your brand, too.
Think about what happens after someone gets your name from a referral, meets you at an event, drives past one of your listings, or sees your name on social media.
Chances are, they search for you online. And before they ever call, text, or email you, what they find is already shaping their impression of your business.
Does your online presence make it immediately clear that they’ve found the right person? Does it reflect the level of professionalism and expertise you bring to your clients? Is your brand recognizable and consistent? Or are they piecing together your business from a generic URL, an old website, a Gmail address, and a handful of search results?
Your digital presence has become part of your first impression. That was the message we shared with Women’s Council leaders at Network 360.
.RealEstate helps real estate professionals build an online presence that looks and feels like their business. It can start as simply as owning a professional .realtor or .realestate domain. Maybe you already have a website you love and just want a memorable real estate-specific domain that points people there. Maybe you're ready for a simple, professional website and matching branded email. Or maybe your business needs a more complete digital presence with a multi-page website, SEO and AI tools, IDX, lead generation, CRM, Google Workspace, and more.
The goal isn't to add more technology to your business for the sake of it. It's to make sure that when someone searches for you, they find a digital brand that matches the business you've worked so hard to build.
Explore .RealEstate digital branding solutions
Of course, there’s another challenge we hear from REALTORS® all the time:
“I don't have time to build a website.”
We get it. Your time is better spent building relationships, serving clients, growing your business, and, for many of the leaders we met at Network 360, leading your local and state Women’s Council networks.
That’s why .RealEstate also offers a Do It For Me service to help get your website set up and optimized without requiring you to spend your Saturday night figuring it all out yourself. As a REALTOR®, you have access to exclusive NAR member pricing and benefits, making it even easier to strengthen your digital presence.
Naturally, we couldn't come to Network 360 in Chicago without bringing one of the city's most famous treats with us.
Throughout the conference, attendees stopped by the .RealEstate booth to pick up custom bags of Garrett’s Popcorn, enter our $250 Visa gift card giveaway, and talk with our team about their websites and digital brands.
The popcorn may have gotten people to the booth, but the conversations were the best part.
We met REALTORS® from across the country who are leading businesses, serving clients, building teams, growing their networks, and stepping into bigger leadership roles within the industry. And that makes the question we started with even more important:
Does your digital presence reflect the leader and real estate professional you already are?
Our time at Network 360 was a great reminder of why .RealEstate is so proud to be an annual Strategic Partner of Women’s Council of REALTORS®. Women’s Council brings together a nationwide community of real estate professionals committed to leadership, connection, professional growth, and making an impact within their businesses and communities.
We’re grateful to play a small part in supporting that mission and helping Women’s Council members build digital brands that can grow alongside their businesses. Thank you to everyone who stopped by our booth, grabbed some popcorn, entered our giveaway, and talked digital branding with us.
Your reputation may be built through relationships, referrals, expertise, and great service. But increasingly, your clients' first experience with that reputation happens online. Make sure what they find represents you well.
Own your brand. Strengthen your digital presence. And make sure that when someone searches for you, they find a brand worthy of the real estate professional you already are.