How can I use RPR’s Market Activity Report as a lead generation tool?

RPR’s Market Activity Report can be used as a powerful lead magnet to capture contact information from potential buyers and sellers. Instead of simply sharing market data, you can “gate” the report behind a simple form that collects a visitor’s name, email address, and area of interest in exchange for access to a dynamic market report.

Because the Market Activity Report link updates automatically every 48 hours, you don’t need to recreate or resend new reports. Once you generate and share the dynamic link, it will always reflect the latest market data.

How it works (High-Level)

Create a simple lead capture form using your preferred tool (website form builder, landing page platform, or email marketing system).
Generate a Market Activity Report inside RPR.
Use the dynamic share link as the incentive.
Deliver the link automatically after form submission (via thank-you page or email).
Promote your form on your website, email campaigns, and social media.

This approach helps position you as the local market expert while building your database with people actively interested in real estate insights.

Here are step-by-step instructions for how to create a market activity report in RPR:

Log in to RPR at narrpr.com
Click Research in the top menu
Select Residential Market Activity from the dropdown
Enter your desired area (City, ZIP Code, or Neighborhood) and click Search
Click Create Report
Choose Market Activity Template
Give your report a custom name (optional)
Customize it by selecting your desired filters: market trends, snapshots, market activity, photos, and custom pages
Click Run Report to generate it
After it runs, click Share and copy the dynamic link

Tip: This link updates automatically every 48 hours, giving your clients the freshest market insights each time they click.

For detailed, step-by-step instructions on how to create a full lead magnet plan, visit:
https://blog.narrpr.com/lead-form/