How can I create a Market Activity report in RPR and turn it into content for my .RealEstate website?

RPR’s Market Activity Report gives you a real-time snapshot of what’s happening in your market. From new listings to recent changes, it’s one of the most powerful ways to stay informed—and when paired with your .RealEstate website, it becomes a consistent source of high-value content that attracts and converts clients.

How to Create a Market Activity Report

To generate a report:

1. Go to Research
2. Select Residential Market Activity Search
3. Enter your desired location
4. Click Update and Search

From there:

• Select the map area (shaded geography)
• Click Create Report
• Choose the Beta Market Activity Template

Customize Your Market Activity Search

Refine your report to match your audience and goals:

• Use Change Type to filter by property status (new, pending, sold, etc.)
• Set how far back you want to track activity
• Select More Filters to narrow down by specific criteria

This allows you to create highly relevant, targeted reports for your market.

Create Reports for Custom Areas

Want to get hyper-local? Use RPR’s map tools:

Draw Your Own Area

1. Click Draw
2. Select Freehand
3. Outline your custom area on the map
4. Click Save Area and name it
5. Select Search Area
6. Click Create Report
7. Choose the Beta Market Activity Template
   
   

Use Predefined Geographies

1. Select Show Geographies
2. Choose an area to display
3. Select the highlighted geography
4. Click Create Report
5. Choose the Beta Market Activity Template
   

Save, Share, or Download Your Report

Once your report is ready, you can:

• Save it for future access
• Share via:
  • Dynamic link
  • Email
  • Social media
• Download as a PDF for presentations or client delivery
  
  

How to Use Market Activity Reports on Your .RealEstate Website

This is where the real opportunity lies.

Your .RealEstate website gives you a platform to turn these reports into ongoing, lead-generating content.

1. Create Weekly or Bi-Weekly Market Updates

Market Activity Reports are perfect for frequent content like:

• “Weekly Market Activity in [City]”
• “What Just Hit the Market in [Neighborhood]”

Because the data is time-based, you’ll always have something new to share.

2. Offer Downloadable Reports as Lead Magnets

Upload your PDF report to your site and pair it with a simple form:

• “Download the Latest Market Activity Report”
• Capture leads directly from your website

3. Build Hyper-Local Landing Pages

Use reports for specific areas to create pages like:

• “Lincoln Park Market Activity”
• “Downtown Condo Market Updates”

These pages help you rank for highly specific, high-intent searches.

4. Turn Reports Into Blog Content

Break down your report into a simple blog post:

• Highlight key trends
• Add your expert insights
• Embed or link to the full report

This makes complex data easy to digest—and positions you as the expert.

5. Drive Traffic From Social Back to Your Website

When you share your report:

• Link back to your .RealEstate website
• Encourage users to view or download the full report

This turns social engagement into website traffic—and potential leads.

Pro Tips to Maximize Your Impact

• Focus on specific timeframes (last 7–30 days) to keep content timely
• Use custom map areas to stand out with niche insights
• Combine Market Activity Reports with Market Trends charts for richer storytelling
• Create a repeatable content schedule (weekly or monthly posts)

Why This Matters

Buyers and sellers want to know what’s happening right now.

By consistently publishing Market Activity Reports on your .RealEstate website, you:

• Stay relevant in a fast-moving market
• Build trust with real-time insights
• Create a steady pipeline of fresh, local content

That’s how you turn data into visibility—and visibility into business.

Additional Resource

For a step-by-step visual guide, refer to:
“Market Activity Report” PDF